.
Feedback

Is Apple Uncool?

Teens are abandoning the brand, some pundits say, and the crowd at one Apple store may support that theory.

Visiting an Apple store in the Bay Area recently, there were a lot more "mom jeans" and gray hairs than tweens.

Perhaps it was time of day—kids should be in school at 1 p.m. on a Tuesday—or the price tag on the products, but some tech bloggers have been talking about youth moving away from the Apple brand because they view it as tired, repetitive and, frankly, what their parents use.

Marketing experts say Millennial kids want newer products, such as the Microsoft Surface or Samsung Galaxy, according to a report released by Buzz Marketing Group.

Teens—who are at an age when individuality can be paramount—also don't want the same gadget everyone else has, this Forbes columnist says.

And part of the problem might be that parents hand off their old Apple products to their kids while getting the latest greatest iPad or iPhone for themselves. Missing out on Siri and Retina Display apparently sends teens clamoring for other devices.

So while teens are uploading the newest social media apps to their Samsung phones (Snapchat is in, Facebook is out), their parents are at the Apple store with me doing really un-hip things, like asking why computers no longer have disk drives.

By the way, I'm one stoked Gen-Xer (or absolute oldest Millennial) to own a new iPad mini.

What do you think? Has Apple peaked? Or do teens have it wrong and these other devices will just be flashes in the pan?

Newsletter & Alerts

Get the best stories each day and important breaking news

Subscribe

Not from Rohnert Park-Cotati Patch? Find your Local Patch »

Loading comments ...
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors. Write a new post... What's up? Make an announcement, speak your mind, or sell something
Concerned Resident March 4, 2013 at 10:33 pm
I agree! Local, organic and let's become a more healthy community. Walmart is not doing anythingRead More good with selling cheaper things for our families when its going to make us sick in the long run.
Michael V. March 2, 2013 at 03:01 pm
The writer acknowledges no "cost" to the local community for its globalized retailing.Read More Walmart produces some jobs, and undercuts jobs at other local employers who can't compete with those low prices. THINK globally, but ACT locally! Purchase from those who keep more dollars in our community! That ain't Walmart!